New Obsession Alert III - Jessie J

British recording artist Jessie J seems to have come from nowhere. Catapulted into success with her hit single 'Do it Like A Dude' and her with her follow up single 'Price Tag' sure to storm the UK charts this week, she even has people across the pond falling for her, with the US market notoriously hard to break, could Jessie be the UK's ambassador for new music?

Yes please.

Jessie can currently be seen gracing the cover of RWD magazine

It's not just her music that have got people talking, I have a serious style crush on this girl. Not afraid to have fun, not afraid to look feminine or masculine, her look is young, fresh but, like the attitude, still fiercely sexy. Personally I think this is down to her using many a young designer in her videos, notably some up and coming British designers, in particular my personal friend Hasan Hejazi who has dressed Diana Vickers, Paloma Faith, Marina Diamandis (of Marina and the Diamonds) not to mention HRH Kylie Minogue.

Jessie J wearing Hasan Hejazi SS11 in her video for 'Price Tag'

Another topic on everyone's lips is... well... her lips which are fast becoming somewhat of a trademark with fans the world over imitating her latest lip looks.

Whether they're spiked (as in the 'Do It Like A Dude video below)

or mirrored, as they appear in the promo pictures of her second single 'Price Tag' (below)

or even a subtle gold leaf floral detail that is set to appear on the cover of her upcoming debut album (below) 'Who You Are' released on February 28th and available to pre-order NOW.

Jessie J's future is inevitably bright, be sure to follow her and the incredibly talented Hasan Hejazi, who is set for big things in the fashion world, on Twitter at -


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